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Effective on January 1, 2020, the California Consumer Privacy Act of 2018 (CCPA or the Act) offers new and wide-ranging privacy rights for California residents, including a right to be informed about personal data collected by a business and rights to access and delete that information, a right to prevent personal information from being sold to third parties, and a right to data portability.

The law applies to all businesses that collect or use this personal information, not just those companies in California. Lost in all of the commentary about the Act is its 12-month “lookback” rule, meaning that the personal data you are processing now is in scope.

In this presentation, veterans of multiple EU General Data Protection Regulation (GDPR) compliance projects offer some perspective on which mandates of the CCPA should be prioritized and how to get there from here.

Takeaways include:
• Understanding just what qualifies as personal information
• Addressing sales of personal data to third parties and consumer “opt outs”
• Conducting assessments and developing remediation programs

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