Welcome back to our series on developing a customer-centric approach in the fashion industry! I’m Jean Bernier from AnniQ, and in this episode, we’re diving deep into the world of customer metrics.

At AnniQ, we help businesses like yours increase sales by bridging the gap between their market and clients using data and artificial intelligence.

In this video:

1. Understanding Customer Metrics: We’ll explore the critical metrics that fashion brands need to track to stay competitive. Learn how to measure and analyze these metrics to gain a deeper understanding of your customers.

2. Behavioral Segmentation: Discover the 14 key customer behavior segments that every fashion brand should know. Understand how these segments can help you tailor your marketing strategies and improve customer engagement.

3. Key Performance Indicators (KPIs): Identify the primary KPIs that are crucial for developing and enhancing customer relationships. We’ll cover metrics like Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), and more.

4. Actionable Insights: Learn how to use these metrics to create actionable insights that drive growth and enhance the customer experience.

5. Real-World Applications: See examples of how successful fashion brands use these metrics to stay ahead of the curve and maintain a competitive edge.

Why Watch?

* Gain Expertise: Build your expertise in customer metrics and behavioral segmentation.

* Improve Engagement: Use data to enhance customer engagement and satisfaction.

* Drive Growth: Leverage insights to drive sustainable growth for your brand.

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This video is part of our comprehensive series on customer-centricity in the fashion industry. Make sure to watch the previous episode if you haven’t already, and stay tuned for the next video where we’ll discuss the key data sources for developing a customer-centric approach.

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If you’re ready to take your fashion brand to the next level with a data-driven approach, book a session with me. Let’s discuss how we can implement these strategies for your specific needs and goals.

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