0.25 Century by Zvonko Marković Couture
Fashion Selection, Belgrade, Serbia
May 14, 2023

Welcome to our latest YouTube video, where we invite you to witness a groundbreaking fashion performance by the most influential Serbian designer, Zvonko Marković. In this captivating documentation, we delve into an extraordinary event that defied conventional fashion norms and ignited a thought-provoking conversation about creativity, societal changes, and the transience of our modern world.

"Fashion is one of the biggest polluters, but on the other hand, it is also an accelerator of creativity and ideas," shared Marković. With this in mind, he transformed the fashion show into an artistic performance that transcended trends and quotidian superficiality. Recognizing the evolving fashion landscape and society at large, Marković observed the complex processes of evolution and decay within the fashion industry, as well as the rise of an instant gratification culture facilitated by the pervasive influence of social media.

As the models elegantly paraded down the runway in exquisite dresses, previously shown in the most prestigious fashion events like Paris Haute Couture and New York Fashion Week, emotions ran high among the audience. The overwhelming ovations and tears shed by some attendees reflected their disbelief that such pieces of clothing, seen as works of art by many of Zvonko's followers, were being consigned to flames. However, Marković, in an attempt to immortalize the creations in a unique manner, explained, "I changed the aggregate state of my creations. They are still there; they simply transformed from a solid state to a gaseous state, and eventually become ashes as the final state."

The ashes and smoke of this remarkable collection have been carefully captured and preserved, and they are now meticulously packaged into exclusive limited series decorative items. By doing so, Marković invites all of us to reflect on the impermanence of our world and challenges us to find beauty in transformation.

Zvonko Marković (born 1975 in Podgorica, Montenegro, Ex Yugoslavia) is one of the most influential fashion designers from Ex Yugoslavia and Balkan region. He presented his collections on some of the most prestigious fashion events like Paris Haute Couture Fashion week, New York, Los Angeles, Sankt Petersburg, Shanghai Fashion weeks, etc... Amongst numerous recognitions, He received the award "Talents du luxe et de la creation" from the French ministry of culture and communications. He claimed a lot of fame after some of the most popular celebrities from Serbia and Croatia wore his creations.

Camera: Agency Fashion Selection

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