In this video, we’re going to be looking at some of the marketing tricks around wine, as well as the “Wine Mom” phenomena. Finally, we will look at 6 tips on how to stop drinking wine. Free training is here: [ Ссылка ]

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Transcription:

What I’m about to share with you is borderline insane…

Before writing this post, I was doing some reading and stumbled across a liquor store’s blog.

The blog started talking about some scary facts and statistics about alcohol.

Such as alcohol being worse for women because of their metabolism, women being more prone to heart and liver disease, and alcohol consumption “increasing breast cancer by a whopping 15%”. (Source)

The post then makes a DRAMATIC shift.

“Why not switch to wine instead?”

The post then starts talking about the supposed health benefits of drinking wine.

Wait a minute…
W-T-F

It’s the ultimate “bait-and-switch”.

They make you feel really bad about alcohol and its effects. After that, they try to sell you the exact thing they warned about.

Where are this company’s ethics and values?

This is a classic dose of manipulation to get you in an emotional state to buy their fancy packaged poison.

Now they’ve got you in an emotional state, they start listing out 6 “best girly wines” to share with your girlfriends. Wine specifically marketed for women.

It’s no wonder that women reach for the bottle…

Drinking Wine For “Stress Relief”

Many ladies that drink wine say they do it for stress relief.

Challenging times at work, children playing up and relationship problems seem to be some of the most common reasons for drinking wine.

And they often describe it as a vicious “cycle”.

So, what does this cycle look like? I asked a member of the Soberclear community.

(If you aren’t already a member, you can join the Soberclear community by clicking here.)

She said a typical routine looked like this:

“I’d wake up hungover from the wine I drank the night before. I’ve never once woke up and felt happy I drank the night before. I’d vow to myself not to drink again.

And, I really meant it.

I’d often find myself pouring away the remaining wine in the house. My anxiety levels were higher than normal and I’d just feel bad about myself.

Typically, I would either read “Quit Lit” books ordered from Amazon, read blogs or watch some YouTube videos about stopping drinking.

Usually, my dry-spell lasted a few days. I’d start feeling good about myself.

However, it never lasted.

I’d have a stressful day at work, or my kids would be driving me mad and I’d end up picking up a bottle in the supermarket. “Stress-relief” I call it.

This cycle repeated for years.”

Cycles like this can be extremely hard to break out of. And, it’s not just her. It’s millions of other women that reach for the wine bottle to “relieve” stress.

Maybe wine does temporarily relieve stress.

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