Customers desire what they have to work for, what is almost out of their reach but still reachable.
This becomes obvious when you look at luxury brand advertising. The difference between premium and luxury brands is that luxury brands position themselves in an extraordinary world. Through enrichment, such as storytelling, luxury brands take us on a journey towards the destination of desire.
#designerfashion #designerbrands #luxurybrand
#gucci #dior

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