Here are the 6 tips that have greatly moved the needle for my business…
Tip #1: Use fewer, smaller and simpler words.
Obscure words will distract your readers, and the MORE complex the idea, the more important it is to find a simple way to convey it.
Tip #2: Beware of adjectives.
Adjectives poison your message and will set off your visitors’ hype detectors faster than a HUGE SALE with the LOWEST PRICES EVER.
Use a stronger noun if it means you can leave out an adjective.
Tip #3: Use “power words.”
Words like -- Urgent, Elite, Ingenious, Powerful, Jumpstart, Quickly, Limited, Discover, Engage -- inspire excitement, enthusiasm and action.
No one reads a good power word without having their heart beat a little faster or their mind explode with old memories.
Tip #4: Limit your sentences and paragraphs to one simple point.
And keep those paragraphs short. In an email, limit your paragraphs to just one sentence. Many times, I even write sentences that consist of a single word.
Really.
Tip #5: Be conversational, be yourself and tell stories.
People want to hear from a real person with a real personality. If you’re dry or dull, no one will pay attention to you. If you’re too general or too formal, we’re not going to connect with your humanity.
Tip #6. End everything you write with a strong, compelling Call to Action.
Don’t assume that your readers will just figure out what to do next when they get to the end of your email or the end of your page.
Direct them to the next action.
There ya have it -- 6 tips to improve your copywriting! Drop your favorite tip in the comments :)
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