Today, leading Augmented Reality (AR) platform Blippar, delivered the world’s first live product launch event entirely in AR for OnePlus Nord; the latest smartphone from premium technology brand OnePlus.

In a major technological breakthrough, Blippar has extended the typical short-form AR experience and created a 26-minute live-streamed event using its industry-leading AR technology to deliver an unprecedented and highly interactive digital experience for hundreds of thousands of viewers simultaneously around the world.

By taking the traditional convention centre launch event and transforming it into an immersive AR experience, this innovative event is a groundbreaking blueprint for brands and organisations globally who must now consider how they deliver global product launches in a post-COVID world.

The event was live-streamed to millions of users through a custom-built app (compatible with iOS and Android) with adaptive streaming capabilities and live audience interaction, pushing the technical boundaries of Augmented Reality. Key features included a futuristic three-dimensional AR stage with high-definition video content and animations and a digital avatar of OnePlus Co-Founder Carl Pei presenting a 3D model of OnePlus Nord.

Viewers could also see and interact with detailed specifications and features of the new smartphone, and create and share their own avatar and reactions to the launch in real-time – all of which was only made possible through the immersive capabilities of AR.

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