Welcome to CrushCity: Where the Fish Are Big and the Bite is Hot!
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Rapala takes pride in “helping people catch more and bigger fish”; so, with that said, Rapala is introducing its new premier line of soft baits – CrushCity customs.
Designed by America’s top professional bass angler—Jacob Wheeler—these baits are versatile and effective for crushing different species on multiple bodies of water all over the country. With the introduction of five soft baits, Rapala aims to show how defined the soft bait category can be with an attention to detail on every bait matching the innovation they have brought to hardbaits over the years.
