What is Augmented Reality in e-commerce and can it be improved through user experience?
In this video Anne-Laure, Lead UX Research Consultant at Ferpection, explains the ins and outs of AR and helps you answer key questions, such as: “Should I invest in it for my product or service”?
★ —— Chapters 🙋♂️ —— ★
0:00 - 0:35 Intro
0:35 - 4:38 What is augmented reality?
4:38 - 7:38 Augmented reality in e-commerce
7:38 - 18:32 UX best practices
18:32 - 19:56 Takeaway
19:56 - 27:42 A look at real life implementations
27:42 - 27:50 Contact us
★ —— Who are we? 🙋♂️ —— ★
Since 2014, Ferpection has been offering UX advice and studies, whether for UX audits, site redesigns or customer journeys, market research, recurring tests and more. We help companies continuously optimize the user experience, thanks to studies carried out by our UX consulting experts during individual interviews, focus groups, quantitative surveys, etc.
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★ —— Free UX Research resources 🏆 —— ★
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