If you're thinking of launching a new idea, experimentation is the gold standard these days. Don't spend time building elaborate business plans and revenue projections, but start testing! But how do you measure true potential of your experiment? Pirate metrics are a great way to gauge potential.
0:00 Intro
0:49 Pirate Metrics Origins
1:37 The elements of Pirate Metrics
2:09 (1) - Acquisition
2:52 (2) - Activation
3:29 (3) - Retention
4:28 (4) - Revenue
5:21 (5) - Referral
5:53 What do Pirate Metrics learn you?
7:02 Application of the metrics - When & what to do?
8:12 Alternate frameworks - Scott Cook
WHO AM I:
I am Quinten, Innovation consultant & coach, helping people and their ventures become more innovative. I also coach for a great Executive Programme on Innovation at INSEAD at [ Ссылка ]
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#innovation #leanstartup #piratemetrics
