Anita Toth is the Chief Churn Crusher at her consulting agency – Anita Toth Inc. She works with B2B SaaS companies to increase their revenues and reduce churn by understanding what’s causing their once happy customers to become so unhappy that they choose to leave. Anita’s 90 Day Retention Accelerator program uses her 20+ years of academic qualitative research experience to raise her client’s customer retention rates in as little as 90 days. Our discussion focused on practical steps that SaaS and other companies can take to reduced churn and increase retention, based upon hard evidence gathered through conducting customer surveys, interviews and focus groups.
