Brand Content, Digitas' The Third Act, UK @kontonis
Speakers
Nick Bailey, Executive Creative Director, AKQA,The Netherlands @baileyology
James Kirkham, Managing Partner, Holler Digital, UK @spoonybear
Moderator & Speaker
Paul Kontonis, Vice President and Group Director for Brand Content, Digitas' The Third Act, UK @kontonis
Speakers
Nick Bailey, Executive Creative Director, AKQA,The Netherlands @baileyology
James Kirkham, Managing Partner, Holler Digital, UK @spoonybear
The rising importance of tablet PCs and mobile devices in the multi-screen viewing experience is clear, and brands are using apps, online games and bespoke websites as a way of reaching audiences and influencing them directly while they are watching TV. Industry experts will demonstrate examples of what can be done to enhance and deepen the viewing experience without spoiling or interrupting the audience's focus on the television.
