This webinar explaines the broadly used SERVQUAL or GAP model. You can measure the different GAPS by a 22 item scale, but you can also just use common sense, intuition or you do specific research within the company to find the GAPS.

This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.

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- 6 steps of marketing planning: [ Ссылка ]
- Michael Porter's Generic Strategies explained: [ Ссылка ]
- Treacy & Wiersema's Value strategies explained: [ Ссылка ]
- Ansoff's growth matrix explained: [ Ссылка ]
- Blue Ocean strategy explained: [ Ссылка ]
- The Value Chain of Porter explained: [ Ссылка ]
- Michael Porter's 5 Forces model explained: [ Ссылка ]
- The BCG Model explained: [ Ссылка ]
- 7S model of McKinsey: [ Ссылка ]
- SWOT Analysis explained: [ Ссылка ]
- Abell's Business Definition explained: [ Ссылка ]
- MABA Portfolio analysis explained: [ Ссылка ]

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