Rachel Shechtman was early pioneer at the forefront of the experiential retail movement. She is a fourth-generation retail entrepreneur and founder of STORY, a concept store known for its editorial and ever-changing approach to retail. Rachel has been recognized as one of Fast Company’s 100 Most Creative People in Business, Fortune Magazine’s 40 Under 40, and Ad Age’s 50 Most Creative. Doug sat down with Rachel to discuss the historic transformation happening in retail and her work advising to Camp, a NYC based retailer.

свернуть