In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from helping hundreds of gyms worldwide improve their products, teams, and services, this no-nonsense discussion is a must-listen for those ready to scale their business, overcome fears, and define success on their own terms.

Key Highlights

- Is marketing without a solid product killing your growth?
- Why your business model could be killing your potential.
- The systems that are redefining what premium fitness looks like.
- How hiring the right staff changes your entire business trajectory.
- Why facing churn and tough conversations leads to better clients.


00:00:00 - Introduction
00:00:05 - Guest Introduction: Jenz Robinson
00:00:33 - Becoming Better at Creating the Product
00:00:44 - 10 Things That Keep Gym Owners Stuck
00:01:48 - About Jenz Robinson
00:02:56 - Point Number One: Market Like Crazy
00:06:00 - Discussing Different Gym Models
00:08:19 - Transitioning from One-on-One to Small Group Training
00:12:12 - Improving the Product on the Gym Floor
00:15:45 - Cohort System for Keeping Track of Clients
00:17:29 - Advice for Open Gyms
00:19:03 - The Importance of Quality in Gym Services
00:19:20 - The Pitfalls of Inadequate Gym Services
00:20:09 - Successful Implementation of Gym Services
00:20:15 - The Importance of Proper Gym Equipment and Space
00:21:17 - The Hybrid Model for Gym Services
00:22:32 - The Importance of Product in Business Growth
00:22:45 - The Importance of Asking for Help
00:23:34 - The Importance of Focusing on the Craft
00:23:57 - The Importance of Education in Business
00:25:45 - The Importance of Asking for Help in Business
00:29:27 - The Importance of Hiring a Team
00:33:06 - The Benefits of Hiring Employees Over Contractors
00:34:41 - Transitioning from Coaching to Leading
00:35:04 - The Importance of Delegation and Focus in Business
00:38:26 - Understanding Your Role and Time Management
00:39:03 - The Importance of Delegation
00:39:20 - Challenges in Managing a Sales Team
00:39:47 - The Importance of Delegating Tasks
00:40:25 - The Identity Shift from Coach to Business Owner
00:41:51 - Avoiding Difficult Conversations
00:42:05 - The Importance of Feedback and Communication
00:42:53 - Addressing Difficult Conversations with Clients
00:47:10 - Addressing Difficult Conversations with Staff
00:50:38 - Abdicating Responsibility
00:52:43 - The Importance of Taking Ownership
00:55:33 - The Importance of Breaks
00:57:24 - Importance of Time Off
00:57:39 - New Operating Rhythm
00:58:28 - Balancing Work and Personal Life
00:59:04 - Rediscovering Hobbies
01:00:22 - The Power of Disconnecting
01:01:06 - The Hamster Wheel of Business
01:03:18 - The Importance of Time Audit
01:03:33 - Building a Business You Can Stand
01:05:22 - Dealing with Overwhelm
01:07:30 - Data over Emotion
01:13:28 - Sticking to a Flawed Model
01:16:02 - Significance of Knowing Your Stand
01:16:21 - Importance of Specialization
01:16:41 - Avoiding Over-diversification
01:17:19 - Competing with Quality Over Price
01:17:46 - Pricing Strategy and Quality Assurance
01:18:09 - Avoiding the Franken-gym Trap
01:19:32 - The Danger of Diversification
01:23:18 - The Importance of Seeking Help
01:23:22 - The Value of Asking for Help
01:24:13 - The Power of Vulnerability and Curiosity
01:27:17 - The Role of Accountability in Growth
01:32:31 - How Gym Owner Network Can Help
01:35:12 - Understanding Your Business Goals
01:35:55 - Scaling Your Business
01:36:42 - Attracting High Paying Clients
01:36:47 - Starting a Gym Business
01:38:04 - The Role of a Business Partner
01:40:24 - Reaching Out for Mentorship
01:41:13 - Conclusion

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: [ Ссылка ]

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Connect with Jenz Robinson on Instagram: ⁠[ Ссылка ]

Marchon Gyms: [ Ссылка ]
PFCA: [ Ссылка ]
Gym Owner Network: [ Ссылка ]



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#personaltrainer
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