Take a lesson in branding success from Jo Bennett, CEO of Sabre: 
1. Open with a story - connecting with you on a personal level. 
2. Detail some experience - earning your trust in her expertise. 
3. Share a fear (and how you conquered that fear) - another vulnerable moment which communicates her strength of character. 
4. And concludes with what you most wants your audience to know: who she is in relation to you, and that her printers are the best damn printers money can buy. (I mean - why would you shop with anyone else?)

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