The role of the customer, in this case the learner, has changed from isolated to connected, from unaware to informed, from passive to active, and everything has become experience driven. As a result, business, technology, marketing and design strategies must be aligned and focused on the overall experience to drive innovation forward.
By 2020, experience will overtake price and product as the key differentiator. The experience is about the entire ecosystem from how people discover products or services well beyond single interactions across touchpoints. Creating experiences people love requires a shift in traditional thinking. Companies can no longer rely on customer loyalty or market share as primary drivers for customers to purchase their products.
Recognizing this opportunity, Andy Vitale, director of user experience at Polaris Industries, will address how to create experiences that empower the learners that engage with them, the teams that build them, and the businesses that provide them. Drawing from his experience, he will share insights and tactics to craft experiences that provide value and a measurable business impact.
Viewers will learn to:
* Identify what makes an experience valuable.
* Understand how to provide increased value to your audience.
* Leverage KPIs to measure the value of an experience.
