The video provides a short overview of the 5th Mansholt lecture discussing the situation where innovations have proven to be promising but have to be up-scaled to a higher level of adoption. Therefore we have to bridge the difference between technology readiness and user readiness. “We don’t need more apps. We need a system”. This short quote of a farmer reflects the high degree of fragmentation and discontinuity in innovation processes we observe.
More focus on the user readiness of technologies and support by multi-actor ecosystems is required, in which innovations are embedded in a system approach and tested in living labs. These are important pathways towards a sustainable digital innovation ecosystem
