The Marketing Mix Applying The Marketing Mix - GCSE Business Studies Revision - OCR, Edexcel, AQA || BizzWizard
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🌐 Overview:
This video explores the marketing mix using the examples of two fashion retail brands - Froche and Express Fashions. The marketing mix comprises four elements - Product, Price, Place, and Promotion. The video features marketing directors from each brand and explains how they use different marketing mix elements to appeal to their target markets.
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