This is a quick tutorial on monogram logo design.
AE logo on my portfolio: [ Ссылка ]
AE logo presentation: [ Ссылка ]
CONTENTS:
00:08—What is a monogram
00:21—When to use a monogram
02:08—How to create a monogram
03:33—Overview of my logo design process
I begin by defining what a monogram logo is and discussing its suitability for brands with lengthy names, highlighting its memorability and scalability across various applications.
Using a project for a recent client as an example, I walk through the entire design process, from initial sketches to digital refinement in Illustrator, emphasizing the importance of a creative brief and visual research.
I then detail how I present concepts to clients, showing the comparative approach I use to help them make informed decisions.
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#logodesign #branding #monogram
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