Session at Organic Matters 22 in conjunction with the Soil Association and Coventry University's Centre for Agroecology, Water and Resilience (CAWR). Sponsored by Soil Association Certification and CAWR. Insight into why our customers buy organic and what we need to be communicating to them if the market is to grow.
Chair: Ulrich Schmutz (CAWR).
Speakers: Adrian Evans (CAWR) and Steven Jacobs (OF&G)

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