NUMBERS MEAN NOTHING
Life and cycling is not simply about winning/ losing/more/less or quantifying everything into a spec. It’s about quality and connection, it’s about the ride itself.
Seeing is believing. There is more to the ride than Lumens. It’s time to SEE THE LIGHT.
Numbers mean nothing on Race Day.
Numbers mean nothing before sunrise.
Numbers mean nothing at rush-hour.
Numbers mean nothing with friends.
Numbers mean nothing with technology.
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