LinkedIn Sponsored Message or Sponsored InMail campaigns let you target your audience directly in the messaging center of LinkedIn. These ads have a few different quirks than the other placements and have their own set of best practices.

0:54 - Sponsored Message (InMail) Example
1:40 - InMail Campaign Creation
4:38 - Choosing Your Sender
5:52 - Message Content
6:19 - Text Specs/Best Practices
7:34 - Custom Fields
10:00 - Choosing Your Image/Banner & Best Practices
10:53 - Analyzing Performance Data
13:52 - Recap & Sponsored Messaging (InMail) Best Practices

#linkedinmessageads #linkedinads #paidsocial
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