Some people think that the famous crown on the Real Madrid logo reflects his sporting success. Of course, the team’s reputation is determined by the triumphant wins because back in the 1950s, it has established itself as a football superpower. And the furor created is inscribed in the very DNA of the club, expressed in a simple and confident emblem. But the corporate identity of Real Madrid was rather influenced by political factors since its chronology dates back to the beginning of the 20th century.
The current brand name is consistent with the status of the best club of the 20th century and is used to promote Real Madrid as a brand. It reflects all the symbols that the team has acquired over the past hundred years: the crown received with the light hand of Alfonso XIII, and the abbreviation “MCF,” derived from the first name Madrid Club de Futbol, and the Castilian stripe.
