UCL Lunch Hour Lecture: Who enjoys shopping in IKEA?

Professor Alan Penn (UCL Bartlett School of Architecture)

Professor Alan Penn describes the way that architects use space to sell you things, showing how space creates patterns of movement, bringing you into contact with goods. In IKEA though, the story gets more interesting, here the designers deliberately set out to confuse you, drawing you into buying things that are not on your shopping list.

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