Creating GA4 audiences is fairly easy. It's also pretty easy to import those audiences to Google Ads to use for your remarketing campaigns. This video will show you where to build audiences in GA4. We'll show you the templates available as well as a very high-level look at the custom audiences you can create. Then we'll show you the two ways you can link your GA4 property to Google Ads. Last, we'll show you where to view your GA4 audiences in the Audience Manager section in Google Ads.
0:40 - Navigating to the Audience Manager in GA4
1:38 - Quick Overview of General Audience Types Available
2:17 - Creating Audiences Based on Demographics, Technology, or Acquisition
4:02 - Available Settings for Custom GA4 Audiences
7:47 - Ensuring GA4 is Linked with Google Ads
9:01 - Importing GA4 Audiences to Google Ads Accounts
#ga4audiences #googleanalytics4audiences
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