According to the IFPI (International Federation of the Phonographic Industry)’s 2018 Global Music Report which surveyed 70 countries, Malaysia ranks 38th in terms of our total market when compared with the other countries (IFPI, 2018). This shows that our industry is in fact struggling and facing stagnation as compared to the other rapidly expanding music industries namely China, the United States, South Korea and Japan.Yes, this trend has also been recognized in local academic publications which have pointed out the crucial causes of the current chronic decline seen in our music industry. This stems from the fact that most artists only have a short product life cycle and thus could not justify large expenditures dedicated to them at least to the degree that artists in other nations could procure for their productions.
In this talk, the speaker will highlight on the strengths, weaknesses, opportunities and threats of our music industry. As for the final question: 'Is Malaysia's music industry failing?', we will leave it to you to find out the answer at the end of our TED talk! Daniel Veerapen, a composer film scorer and music director has grown to be known as one of Malaysia’s top music producers. Having being surrounded by music from a young age - what started out as a passionate hobby, quickly developed into a multiple Award winning profession. From being the head producer of the 2017 SEA games Opening Ceremony, to working with top names in the entertainment industry. Daniel has seen his work garner millions of views in the Youtube space as well as Netflix. Operating out of his own boutique studio Deroma Productions, Daniel continues to explore and push boundaries in the world of Music and production. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
