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monobank — a bank in a smartphone — is a product of cooperation between Universal Bank and the Fintech Band team, a progressive personal banking tool in the form of a mobile app.

In 2024, the number of monobank users exceeded 8.5 million, and the total amount of money they spent was UAH 5.6 trillion.

We started working with monobank before they crossed the 1 million customer mark.

At that time, none of the banks and their apps on the Ukrainian market had their own recognizable sound identity and used audio systematically (it was much later that we had the opportunity to work with FUIB Online!).

The mono team wanted to add branded notifications to the app to complement the user-friendly interface, add recognition to the young brand, and make it stand out.

Spoiler alert: many years later, the monobank refill of bank account sound has become a universal sound in Ukrainian TikToks, even if this banking does not appear in the video. ;)

The sound concept was straightforward: the mono mascot is a QR-cat, so the app began to purr and meow. Kalimba notes and wooden percussion instruments made all the notifications more cozy and friendly. For better functionality, we also added sound effects to some notifications, such as the ding of a cash register.

By the way, some of the cat's meows are those of a real cat that we recorded, and the other are those of our co-founder Ruslana and her hidden talents. But the purr is exclusively authentic feline!

This is how we created the first monobank notification sounds, which have already become iconic:
🔸 account replenishment
🔹 withdrawal of funds;
🔸 info messages from the bank;
🔹 cashback selection;
🔸 standard notification.


💪 Credits:
Audio Agency VP Production
Sound Design - Vlad Plotnikov
Art Director - Ruslana Kruchek

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