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Shravan Kummar Ramaswamy has crafted magic with fabrics for over 18 years; a coveted journey that began when he became the first and youngest fashion designers to emerge from the classical city of Hyderabad. A true-blue fashionista, Kummar is a craftsman who belongs to an emerging generation of research driven designers. Best known for the revival and reinvention of ecofriendly fabrics as well as unusual creations from unconventional fabric, Shravan Kummar draws his inspiration from the sheer volume and beauty of ethnic Indian designs that reflects an amalgamation of colour and texture along with class. His mantra for himself is, ‘’fashion is my religion’’ and he feels blessed to be able to ‘’weave magic through fabric.’’ Shravan Kummar’s philosophy is that Indian-ness is not about contrieved concoction of the diverse; rather it’s an effortless understanding of the divergent. And ‘Haute Couture’, ‘Pret-a-porter’ or ‘Mass Market’ fashion should be original, stunningly woven with structure and aesthetic craft with focus on comfort. Thereby making the brand SHRAVAN KUMMAR a commitment of cutting edge technology through years of unremitting efforts in research, luxury, class, wearability and comfort.
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