Dive into the intriguing world of sports marketing with this short video! Discover the incredible story of how Puma shelled out $120,000 to have soccer legend Pele tie his shoes at the 1970 World Cup. The strategic move not only made for an iconic moment but also skyrocketed Puma boot sales by 300%. Don't miss this fascinating tale of influence and marketing brilliance! #Puma #Pele #MarketingMagic #SoccerLegends #WorldCup1970

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