#cpg #retail #cpgreceipts

Veryfi App and Veryfi Lens for Partners now has CPG Receipt and FMCG support! The new feature allows your customers to capture those long receipts in one snap just like taking a panoramic photo yielding a single stitched photo of your CPG receipt.

WHAT IS CPG & FMCG?

"Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables." ~ Source: Wiki

WHY DOES IT MATTER?

CPG / FMCG consumer purchase data is mainly owned by retailers who control the POS (Point of Sale) systems. (Most of these system's aren't even online.) Some CPG companies have tried to combat this by creating mechanisms for the consumer to share their purchase data by uploading receipts with line-items. In return, the consumer receives a coupon, discount, cash back or some other incentive to encourage repeat purchase behavior.

Therefore, having access to clean data on consumer purchase behavior from receipts SKU (Stock Keeping Unit) line items is paramount in achieving these outcomes.

A technology like Veryf's is capable of capturing these long CPG receipts with high definition and then extract all the spend behavior from the SKU line items identifying the products purchased and brand loyalty.

BEFORE VERYFI

You most likely had to take multiple photos of the long receipt. This would be a pain since the receipt would be hard to parse to identify what the consumer purchases were inc brand.

WITH VERYFI

Just glide your camera over the long receipt like you would be taking a panoramic photo and then Veryfi will handle the rest, even removing all the extra noise around your receipt cleaning it up so it's just the receipt. This means doing data extraction on a clean long high resolution receipt is smooth and successful.

WHAT CPG RECEIPTS ARE SUPPORTED?

Any type of CPG receipt will work here. From Safeway, Tesco, Wegmans, Giant Eagle, Smart & Final, Five Below, Whole Foods Market, Coles, to other retailers. Even those crazy loooonnngggg receipts from CVS.

TEST DRIVE IT

If you want to test drive this new feature then download Veryfi from iTunes and Google Play stores [ Ссылка ] or contact sales@veryfi.com

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