Steven Pope debunks Amazon PPC myths, showing why auto campaigns often outperform exact match and how negating good keywords can hurt your profits. Learn how to structure campaigns for better ACoS and effective keyword targeting.


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Timestamps:
0:00 - Introduction to Amazon PPC Myths
0:22 - Why Negating Good Keywords Is a Bad Idea
0:40 - Example: Success of the “Gifts for Mom” Product Using Broad Match
1:08 - Understanding Keyword Data and Mom-Focused Products
1:53 - Why Broad Match and Auto Campaigns Often Beat Exact Match
3:12 - The Risks of Negating Good Keywords
4:14 - The Problem with Moving Keywords from Auto to Exact Match
5:16 - Exact Match Overbidding Pitfalls
6:18 - Auto and Broad Match Campaigns for Better ACoS
7:26 - Why You Should Keep Auto and Broad Match Campaigns Running
8:30 - Smart PPC Strategy for Lower Costs and Higher Performance
9:00 - Closing Tips

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