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How to NAIL the first 30 seconds of a cold call. cold calling principles. 
1. What you say isn’t as important as “how you say it”
2. If the call feels rushed, you are rushing it. Control the pace at all times
3. Always work in the phrase “the reason I’m calling you is…”
4. make the ask for their time***
5. Make sure to briefly convey why setting up another call would make sense for them

6. sound like you care about being on the call. People don’t like receiving or even making cold calls, be the exception who is actually cheerful and trying to make their day better


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