Startup Investor Update Template.
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- The first segment is what I call financial metrics. And so this is gonna be stuff like your revenue or annual recurring revenue, ARR if you're a SAAS company, you wanna make sure that everyone knows exactly where you are.
- The next one is gonna be your burn rate. And there's kind of two versions of burn rate, but the first is your net burn rate, which means after all the revenue and cash you've collected, minus all your expenses and cap X, that's your net burn rate.
- The next thing you're gonna wanna do is actually do the math for them and show them exactly how much cash you have in the bank right now, super important, and then divide that by your net burn rate, and that will be your months of cash runway.
- The next segment is gonna be some type of, I call it like engagement metrics, are people using the product. And maybe you're pre-launch, and this isn't even an issue with you.
- The next segment, people do this different ways. So there's no kind of absolute must, but my preferred way of doing this is saying, what's going well and what's not going well? And having a big, broad discussion in both categories. Other people and I don't blame you if you wanna do it this way, like to take a very functional approach, meaning product, team and customers. And they typically like to explain everything that's going on with the product, everything that's going on with the team, everything that's going on with customers, that is a perfectly fine way of doing it. It's a very functional approach, which it's all good.
- And then having the negative news bunched together, really helps investors put their problem solving hat on as they're reading the negative news, and really think proactively instead of kinda sorting back and forth. That's just me. That's how my brain works. That's how a lot of my investor friend's brains work. But again, do it the way you wanna do it. The next section I would cover is things you need help on. It is perfectly fine to ask help from your investors. It shows you're self-aware. It shows you want the company to be successful. And guess what they want the company to be successful. They're gonna go out of their way to make intros. They're gonna help you with recruiting. They're gonna help with customer intros or any other kind of functional expert intros you need. And just don't be afraid to ask.
Bonus points, if you can actually post links to the jobs that you're actually recruiting for that you're asking them to help you fill. Also, if you're looking for intros, please post LinkedIn profiles and things like that to make it easy for them to just get in there and shoot an email out. So they wanna help you ask for help. Now the next segment is what like to call thank-yous. And I don't see a lot of companies doing this, but I see some of the best companies I work with doing this. So I thought I'd pass it on. It is kinda like the shout outs from the last month. And what I see entrepreneurs doing is recognizing the people who are actually helping with intros or other types of assistance, like technical assistance or other things that need to happen with a startup. It's really powerful. And it creates this really positive cycle where if an investor doesn't see their name in the shout out or thank you section, they wanna get in there next next month. And it's good kind of branding for them because all investors kind of know each other or want to know each other. So I really love the thank you. And I think it also just shows a humbleness and appreciation on behalf of the founder.
So those are the segments I highly, highly recommend. I have one little note for all the investors out there. Your founders, the executive team are putting a ton of time into these updates. Please respond and please respond with something positive Like, thanks. You're doing great. Or I liked the progress or let me know how I can help, or I will help you. Anything that kind of recognizes the effort they've put into it will be very helpful. It'll be very appreciated by the founder.
So I hope this helps on an investor, a startup investor update template. Every startup should be doing it. If you're not feel free to email us, we'll give you a template or just watch this video and transcribe it. Thanks, bye.
Startup Investor Update Template
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