A simple model to improve and increase customer satisfaction and develop products and services through 3 levels of the Kano Model. The system differentiates delighters, performance, and basic attributes tied to quality and satisfaction through the customers viewpoint.

🟩LEVEL 1 - BASIC
What customers take for granted, what they expect your product and service to have. This won't win you any points by having them but can seriously lose you customers should you not have them!

🟩LEVEL 2 - PERFORMANCE
Aspects not expected as standard but may come as an extra option. The more of these you have - especially if your competitors don't the greater customer satisfaction.

🟩LEVEL 3 - EXCITEMENT
Attributes what customers do not expect - the wow factors. The things customers talk about and tell others and come back for as a repeat client.

#customerservice
#satisfaction
#kanomodel
#sales

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