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QR codes have received a bad rap over the years. Although they’ve been the brunt of many a marketing joke, we think it’s a little unfair to rag on the technology. But as we’ve reviewed, QR codes just may have been ahead of their time. Technically invented in the 90s, it wasn’t until the mid-2010s when the technology was used by marketers. And if you remember the personal tech landscape back then, not everyone had the ability to interact with these codes.

Now, customers use their smartphones to do just about everything. A decade ago, we were leery about swapping financial information on the web, let alone a phone. These days, we use apps to pay back friends for a meal, scan personal checks, and track our spending habits. So, what’s the point? That people are comfortable with personal tech—and they’re already empowered to engage with your company via smartphone.


Yeah, yeah. We hear you in the back, asking “Aren’t QR codes just a fancy way to drive consumers to websites?” Sure, they are. But they can do much more. Brands can direct customers to content and drive donations. They can boost views and downloads. And they can give consumers a chance to engage even deeper with your brand. To help illustrate the power of the QR code, let’s review some ways you can use them in marketing campaigns.

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