The Google Ads Maximize Clicks bid strategy is actually quite effective for some very specific use cases. Let's take a look!

When you're first launching a campaign on Google Ads, it will by default start with Maximize Conversions as the bid strategy if your campaign goal is to get leads, for instance.

However, if Google Ads doesn't have any conversion data for a campaign, then it's not going to be able to use the Maximize Conversion bid strategy very effectively.

In these sorts of situations where you're trying to get 5, 10, or maybe 15 conversions on a campaign before looking at moving to Maximize Conversions, then a bid strategy like Maximize Clicks is going to be extremely beneficial. It's going to help you get those first few conversions so that Google Ads has enough data to then bid effectively with the Maximize Conversion bid strategy.

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