Marketers, we get it. You feel like you're constantly moving in a thousand directions, you don't know what your true North star metric is, and it feels impossible to make everyone happy.
This marketing therapy session is for you.
In this episode of Revenue Talks, Neil Cohen, a self-proclaimed marketing therapist, talks with Justin about the biggest problems he sees in sales and marketing teams today. The two debate if sales and marketing teams should report to the same leader, discuss how to balance a sales team's asks with market research, and why branded editorial is the future of content marketing.
Talking Points:
(00:00) Introduction
(02:05) Neil’s thoughts on what lies at the heart of sales & marketing misalignment
(04:31 ) Should marketing and sales both report to the CRO?
(07:18) How to initiate a sales and marketing mediation session
(10:33) How to balance sales-driven marketing with longer marketing plays
(13:38) Use your marketing skills for good
(16:09) How to tactically merge salespeople’s opinions with market research
(19:01) Why content marketing should actually be named branded editorial
(22:49) How to get sales and marketing teams singing the same song
(28:34) Neil-isms
(34:48) The #1 thing go-to-market teams should be focused on to accelerate revenue in 2023
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.
At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.
Drift's Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.
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