CONVERT MORE PROSPECTS INTO PAYING CUSTOMERS
Where would your business be if you knew how to convert more prospects into paying customers?
It really comes down to improving your ability to educate, convince and convert your prospects.
I’m always testing and tweaking my sales process to convert leads faster, because I know it frees me up to bring more new deals in.
The same is true for all sales organizations: the length of your sales cycle ultimately determines the growth trajectory of your business. That’s where the biggest growth opportunity is today.
Recognizing that sales comes down to educating, persuading, and converting, I wanted to share three really important stats to help you close more deals:
*Prospects recall 68% of information from a video and only 11% from text
*The reason recall from video is so high is people process video information 60,000 faster than text
*That’s why viewers of a product video are 80% more likely to buy
Video is revolutionizing how we communicate with our prospects. If prospects are only remembering 11% from text and they recall 68% from video, why rely on web copy or printed handouts that most people never read?
But people don't make decisions on the basis of facts alone. It's not all about learning. In reality, we make decisions on the basis of emotions -- how products make us feel. Only after we've made a decision do we use facts to post-rationalize and justify our choices.
And of all the content formats, nothing builds trust or transfers emotion like video. So not only does video increase the emotional impact of your message, it also arms your viewers with the facts needed to justify their purchase decision.
If you want your team to shorten your sales cycles and increase revenue, you need to increase your prospect's engagement and recall of your message.
To speed up your prospect's evaluation process, try using video. The result is dramatically more revenue.
In the next episode, I’m going to show you how I use video for lead generation and lead scoring. Until then, follow me on Twitter ([ Ссылка ]) or connect up with me on LinkedIn ([ Ссылка ]).
