Whether you are a movie studio or a restaurant you want to know if your product will be a success, so you may have test screening to see how people like your movie or you may have a few clients try out a new hamburger to see if the flavor is right. These are some ways that firms test out if their products might work. The thing is firms need to decide if they need to test market their products or not, so here we look at how test marketing works and why firms may or may not test market.
Filmed in El Salvador
Copyright Mark Wolters 2020
#marketing #principlesofmarketing #testmarketing
Topic 11: New Product Development
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