Broad match keywords can be powerful AND dangerous when they are utilized in Google Ads campaigns. I'm talking about PURE broad match keywords - not MODIFIED broad match keywords that have + included (i.e. +tattoo +removal +near +me).

Pure broad match should be considered in long running campaigns that have proven to be successful. Pure broad match keywords can help you boost volume and discover new search terms.

In this video, I show you 3 ways that I used pure broad match keywords in my campaigns.

#GoogleAds
#BroadMatchKeywords
#PureBroadMatch

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