MIDO Milan is the premier international event for the eyewear, optics, ophthalmology and optometry industry, attracting exhibitors from across the global supply chain. MIDO is the hub for new eyewear collection discovery, networking, brand awareness and business, providing an unrivaled platform for eyewear industry professionals.

MIDO 2024, held February 3-5, 2024, was the 52nd iteration of MIDO at Fiera Milano Rho. With over 1,200 exhibitors from more than 50 countries, attendance was overwhelming. Visitors came from 160 countries all over the world.

In addition to novelties in the field of eyewear 🤓, MIDO presents the latest equipment and ultra-precise tools for working with optics.

Spread over seven halls and eight exhibition areas, MIDO 2024 covered all aspects of the industry, from lenses and frames to equipment and technology. The show also featured special zones and awards dedicated to these topics.

The show also emphasized internationalization, optician-centricity and sustainability. It offered many opportunities for professional development, debates and business deals aimed at opticians and buyers through programs such as the "How To" cycle. The event also saw the presentation of the Certified Sustainable Eyewear (CSE) award 🥇, highlighting the company's commitment to promoting sustainability in the industry.

MIDO stands out not only for its extensive exhibition and business opportunities, but also for its commitment to sustainability and innovation, making it a must-attend event for those in the eyewear industry.

For those companies planning to attend the following MIDO events, we offer exclusive booth construction services. The Exhibition Stand Builder for MIDO is ESBAU!
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