Spring 2013
This course was first offered in the spring 2012 semester to give students a complete view of the CMO role. Co-taught by Ravi Dhar, the George Rogers Clark Professor of Management and Marketing and director of the Yale Center for Customer Insights (YCCI), and Arun Sinha, senior faculty fellow and YCCI executive-in-residence, the course offers the "C-suite perspective"—the overarching, holistic understanding of an organization that a top executive needs.
