A scholar who studied the way farmers adopted the idea of hybrid corn became ta widely influential theorist on how ideas spread, influencing writers like Malcolm Gladwell's Tipping Point and Jerry Sternin's Power of Positive Deviance,Tim Kastelle's Disciplines of Innovation. Interestingly, church leaders have caught and used the theory, popularizing it especially through Rogers' bell curve of innovators, early adopters, middle adopters, and late adopters. In this interview Warren Bird asks Dave Travis, CEO of Leadership Network, his reflections on meeting Rogers and the most relevant ideas from Rogers that have influenced churches.
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