Can we imagine what human-first innovation would look like?
Michael Megalli is an entrepreneur and thought leader who works with some of the world’s biggest brands, and some of the smallest. In 25 years as a brand strategist, Michael has helped dozens of clients build, evolve, and grow powerful brands for their companies, startups, products, services, non-profits, and cities.
Michael is currently working on a new book, Brand New World, that will be the first comprehensive account of the story of branding—past, present, and future—for general readers. The book explores the way that brands have shaped human culture, societies, and economies from prehistory to our present digital age. Readers will learn why brands are so powerful, why ordinary people should care—and how understanding brands can help us all to live richer and happier lives in a noisy, crowded, and brand-saturated world.
