‘B2B Branding’ is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It’s So Important, And Whether It’s Harder Or Easier Than B2C Marketing.
Guest Bios:
Neil Luo ([ Ссылка ])is the Global Head of Growth at Airwallex ([ Ссылка ] ), a $1 BILLION fintech start up.
Dr Rob Newman ([ Ссылка ]) is CEO of ASX 200 online mapping technology provider, Nearmap. ([ Ссылка ]).
Victoria Coster ([ Ссылка ]) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions ([ Ссылка ])
Rachel Bevans ([ Ссылка ]) is branding expert & director of The Healthy Brand Company ([ Ссылка ])
What to listen out for:
2.00 The story of IDA Ireland ‘Right Place, Right Time’ B2B branding campaign
8.29 The importance of emotion in B2B marketing
9.20 The example of Xero, ‘beautiful business’.
12.23 How to segment the SME market when you’re selling B2B
13.26 The ‘trust barrier’ is actually higher for B2B than for B2C
21.31 What is ‘insight generation’
23.48 The role of courage in effective B2B branding
26.39 Recurring segment – NERD SUPER POWER
29.56 The long-term value of networking for B2B brands
34.59 Recurring segment – NERD UNDER PRESSURE
