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0:12 How to promote your blog on social media
0:53 Rules for content promotion
3:42 Tips for promoting on Facebook
4:25 Tips for promoting on Instagram
6:05 Tips for promoting on Twitter
7:06 Tips for promoting on Pinterest
8:14 Tips for promoting on Youtube
Are you completely confused about finding effective ways to promote your blog on social media? Navigating this minefield of Facebook marketing, Twitter promoting and Pinterest posting feels like an overwhelming, paralyzing task at times.
Search engines give more weight to the content shared on social media sites like Pinterest, Twitter, LinkedIn, Facebook, etc. because it’s telling them the information on your links is valuable. This means that when people search for keywords that are included in your blog posts, those posts are more likely to rank higher in search results — meaning more traffic to your site.
You’re probably already working to make sure your blog content offers real value for readers, but now you have to get eyeballs on all that juicy content. Here are some ways to promote your blog on social platforms
Always have a fabulous image for your posts
Why do you need to add photos to your blog posts when your words should be enough to entice your audience, engage visitors, and persuade people that your content is great? The truth is, it’s not enough. Just because images are important doesn’t mean your words aren’t too. That’s why you don’t have a blog post full of only images. Images are a supporting tool that can take your content from bland to exciting.
Maintain a social media content calendar
By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. And with so many social networks to manage and publish on, it's important to stay organized and have a plan for when and what you're going to share on these platforms.
Enable easy social sharing with icons on blog/website
These are a great way to get your readers to share your content on their own social media profiles without leaving your website. Not only will this help you gain new readers, it also shows the world that you’re enough of an expert in your field that people want to share your content.
Be mindful of timeliness
How often you share a new blog post will depend largely on whether or not it’s a timely piece. For example, if you are promoting a blog post that is about summer fashion trends, it won’t make much sense to promote that post multiple times in the winter. However, it does make sense to promote it a bunch in spring and early summer while people are still shopping for summer fashions.
You don’t have to post everywhere just yet. Start with one or two platforms and begin growing your following. As you start to gain more traffic, and hopefully more money, you can branch out into other platforms.
Include your latest blog post links in your social media bio. These areas are prime real estate! Each social media platform allows you to place a link to your website, why not constantly update it with your latest blog post?
Email your post to your subscriber list. Fresh blog posts are brilliant fodder for email newsletters. Feature your latest, greatest post in your next email to newsletter subscribers. Yep, the cool kids are getting on the list train and sending out newsletters every time they write a new post or including links back to posts in their weekly or monthly mailings.
With any luck, you’ll start growing your business so fast that you can hire help to do your social media posting for you. Remember, you don’t have to do everything at once, but you do need to do something if you hope to gain more traffic to your blog. And, social media is a great — free — place to start.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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