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How to calculate and increase the main 3 sales KPIs in retail and ecommerce: ATV (average transaction value) UPT (units per transaction) a.k.a IPC (items per customer), and conversion rate.

Tracking those sales metrics can help you increase sales at your retail or ecommerce store, by applying the relevant sales techniques to increase each metric, such as up-selling, cross selling and suggesting add ons. It is recommended to choose one KPI as a focus for the week or month, work on increasing it, and then move to the next KPI,.. and so on.

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Retail Dogma is an online platform that teaches retail & ecommerce; from the very basic knowledge for beginners, to the most actionable, technical, advanced knowledge. All the materials are prepared by professional retailers with more than 14 years of experience.

We cover everything, from buying products, pricing, merchandising, managing sales, managing inventory, managing cash flow to managing financials.

Visit our website and start reading through our free retail management guides and articles, and download our free templates and cheat sheets that will help you while starting a retail or ecommerce business.

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