In this episode of the Mr. Beacon Podcast, Dominique Guinard, VP of Innovation at Digimarc, discusses the concept of Digital Product Passports (DPP). With the potential to disrupt the US, DPP originates from the EU's commitment to carbon neutrality by 2050, DPP empowers consumers with vital information on product carbon footprints, revolutionizing conscious consumerism. [ Ссылка ]

Dominique explores the shift from a "nice to have" to a "must have," impacting global brands and combating greenwashing. We’ll uncover DPP standards, such as GS1 Digital Link, and how it authenticates transactions, providing a guide to navigating sustainability, digital innovation, and the future of informed choices. Stay ahead with Mr. Beacon!

You can listen to the audio version of the entire conversation by clicking the link above.

Timestamps:
0:00 - Intro
2:12 - Dominique Guinard
2:53 - Digital Product Passport (DPP)
4:29 - Learning about environmental impacts of products
6:45 - Empowering consumers to make greener buying choices
8:40 - DPP regulations
10:07 - Different scopes for emissions
11:08 - Facilitate data sharing in supply chain
12:10 - Status of legislation for DPP
15:50 - How companies can prepare for implementing DPP
17:10 - Consumer accessibility
19:03 - Will DPP be coming to the US?
21:10 - GS1 Digital Link for DPP
23:34 - Sunrise initiative
24:45 - EPCIS 2.0
26:40 - EDI
27:20 - Reducing "greenwashing" by brands
29:41 - Being a vegetarian

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