John Franklin (⁠[ Ссылка ])⁠ sat down with the CEO of one of the largest gym mentorship companies in the world, Chris Cooper ([ Ссылка ]), where he talked about how using data can help small coaching gyms make better business decisions.

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(00:00) Introducing Chris Cooper & the State of the Industry

(4:50) What is industry best practice?

(9:22) What separates a successful gym from others?

(15:00) Why kids/youth programs are underrated

(19:53) Why the State of the Industry Survey is important

(22:25) What makes this report different from others?

(28:17) Other lessons learned from 2022 data

(35:48) Why gyms don't price their group training properly

(44:08) Debunking the CrossFit member myth

(46:40) What does the data say about being a gym owner?

(52:40) Where do gym owners go to learn more about Chris?

(53:37) Chris talks about the Meta Program

(56:51) Final word from Chris

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